Hi, I’m Nihaad Shaikh

Currently at UFC Gym UAE as Head of Marketing

I bridge digital and creative, and I measure marketing in revenue, real impressions and the voice of the customer, not the vanity metrics most people report. Around ten years across the GCC and India, in fitness, F&B, fashion, luxury, beauty, airlines, pharmaceuticals, D2C and more.

See my work Email me

If you have a brand or an e-commerce business and your marketing reports reach instead of revenue, we should talk.

A few numbers I have moved ↓

AED 40M+

revenue attributed to campaigns I ran

AED 3.5M+

paid media managed

80K+

leads generated and tracked

Sourced from CRM reports and ad-account purchase data, and tallied more than once.

impact +

the brands I have run, measured in revenue

UFC Gym

Head of Marketing across the UAE, Qatar and Kuwait. Launched the first club in Qatar from zero

QAR 18M+membership revenue from digital

Wellfit

UAE · six clubs, two launched from zero

AED 20M+revenue from digital

Shama Perfumes

UAE · KSA · Oman · D2C fragrance brand, online and in store

AED 2M+online revenue attributed to ads

videos

films I scripted, shot and cut for the brands

This is Wellfit · Marina

Shama · talking-head UGC

Wellfit · lead-gen ad

Shama · Royal Rituals gift set

Wellfit · Dubai 30×30

Shama · Heritage Collection

See more of my work

this is my marketing philosophy

three things I have not changed my mind on

digital × creative

I plan the media and I make the content. Algorithms change, platforms change, the tools change every year. The one thing that has stayed true, on a billboard, in a newspaper, on a flyer or in a feed, is that work people find attractive gets noticed and makes an impact. That is where I put my focus.

real impact over vanity metrics

It is easy to fall for dashboards, automations, impressions and views. They have their place, but what I want to see is how the work shows up on the top line. What I report is the money a campaign brought in, directly attributed, and what it cost to get there.

any industry, any scale

Real estate, fashion, healthcare, fitness, lifestyle, D2C. The sector changes, the discipline does not. If the product is right and the intent is there, it can be done, and I have done it enough times to say that with confidence.

what makes me stand out

every marketer can grow a brand’s page. Very few grow their own.

You know how a Michelin-star chef ends the night eating McDonald’s? Most marketers are the same. We build every brand except our own, and for a long time I kept my personal brand on the back seat. In March 2026 I took the jump and started Shaikhout, fully organic: 27.8K followers, posts past 2.5M views, and 10K follows from a single post. The whole story is on the side quest page.